our philosophy Every goddess deserves a healthy crown.

We put the care in "Hair Care"

The sidekick you need.

Your hair reacts differently to every substance it's exposed to. You'll experiment with dozens, even hundreds of products and techniques — over time your hair may start drying, breaking, or shedding and you may not know why. We offer a selection of essential hair care products to fortify your hair and scalp while providing a strong foundation for your hair routine to keep your crown feeling and looking its best, because a goddess deserves nothing less.

Our Products

Luxury Hair + Scalp Elixir

Butterfly Duet

$ 120.00 USD

Luxury Scalp Elixir

Butterfly Tears

$ 65.00 USD

Luxury Hair Elixir

Butterfly Secrets

$ 65.00 USD

Fair

We strive to always strike a fair balance between choosing premium ingredients, providing a quality product experience, and the cost to us and you. We want to have a win-win relationship with all of the goddesses who choose to trust us with the care of their crown.

Sustainable

We don't want to just be a one hit wonder that leaves you hanging when things are just getting great. We are on a mission to build our products and business around sustainability and longevity so we can be your hair journey sidekick for years to come. We want to be the ones you can depend on.

Responsible

We understand how important a goddess' crown is and it can be hard to trust just anyone with something so precious. This is why we pride ourselves on being a product of our product. By using it and testing it ourselves, we're able to stay true to the care in "hair care". We'd never put something out we ourselves wouldn't use. From the smallest ingredient to accessories — we choose responsibly.

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Thank you for joining our family of goddesses! We'll be in touc

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